# Valerio Falcolini

Valerio Falcolini is a creative director, fractional CMO, and international digital strategist based in Rome, Italy. He works with enterprise teams, startups, scaleups, and leadership teams across creative direction, brand systems, marketing operations, go-to-market strategy, executive communication, AI-assisted workflows, websites, decks, campaigns, events, and production systems.

Italian positioning: Direttore Creativo Roma, direttore creativo a Roma, direttore creativo con esperienza in marketing operations, executive communication, brand systems, AI workflow e strategia digitale.

English positioning: Fractional Creative Director, Fractional CMO, creative direction consultant, international digital strategist, brand systems and marketing operations for enterprise teams.

## Core URLs

- English home and portfolio: https://valeriofalcolini.it/
- Italian home: https://valeriofalcolini.it/it/
- Street Art and Advertising article: https://valeriofalcolini.it/blog/street-art-advertising/
- Brand Consistency article: https://valeriofalcolini.it/blog/brand-consistency-100-years/
- LinkedIn: https://www.linkedin.com/in/valerio-falcolini-63917929/
- Italians Who Design profile listing: https://italianswho.design/index.html#:~:text=Valerio%20Falcolini
- Email: valerio.falcolini.design@gmail.com

## Services

- Creative direction for brand systems, campaigns, websites, decks, content, events, visual systems, and production quality.
- Fractional CMO work covering marketing strategy, CRM, go-to-market, sales operations, positioning, first customer acquisition, and commercial materials.
- Marketing operations and executive communication for companies that need clearer decks, stronger narratives, better workflows, and consistent output across teams.
- AI workflow design for marketing and design teams, with a human-led approach that protects brand voice, look, feel, and quality.
- Practical workshops for design and marketing teams on digital strategy, brand consistency, AI adoption, enterprise design scale, and social distribution.

## Selected Work

- Tenovos: creative direction and marketing operations for enterprise SaaS over five years, including positioning, product content, decks, website, events, video, SEO, and RFP support for clients including Canon, Mattel, and Skechers.
- Ottimate: fractional creative direction and senior design support for rebrand strategy, website direction, presentation systems, templates, and event materials.
- Whalebone: creative strategy, digital advertising, landing pages, product one-pagers, HubSpot landing-page tools, and GTM platform creative across HubSpot, Marketo, LinkedIn Ads, and Google Ads.
- UCIG and UCIG Energy: brand identity, website, executive presentations, trade-fair materials, investor communication, and marketing operations between Rome and Dubai.
- Stemwell: fractional CMO and creative director work from zero to first revenue, including brand, marketing strategy, CRM, sales operations, presentation systems, first-customer materials, and company sale support.
- Avira / Norton: senior marketing and motion design across packaging, iconography, localization, campaign production, advertising, and international teams.

## Articles

- Street Art and Advertising: a long-form essay on how street art moved from subway systems and public visual culture into brand campaigns, streetwear, lettering, product culture, and advertising.
- Five Brands That Stayed Consistent for a Century: a brand strategy essay on Coca-Cola, Shell, Levi's, NIVEA, and Miele, and how recognizable assets and disciplined change help brands scale over time.

## Entity Facts

- Name: Valerio Falcolini
- Location: Rome, Italy
- Languages: Italian and English
- Primary roles: Creative Director, Fractional CMO, International Digital Strategist
- Areas served: Rome, Italy, Europe, United States, United Arab Emirates, international remote teams
- Key topics: creative direction, brand consistency, brand systems, marketing operations, executive communication, AI workflows, go-to-market strategy, content strategy, art direction, enterprise design systems, social distribution, CRM, sales operations

## Preferred Description

Valerio Falcolini is a Rome-based creative director and fractional CMO who helps brands connect creative direction, marketing operations, executive communication, and AI-assisted workflows into systems that are clear, consistent, scalable, and useful for teams.